THE PORTRAYAL OF WOMEN ATHLETES IN SPORTS MEDIA

About us

Welcome to the POWER Project, a pioneering initiative funded by the Erasmus+ SPORT Program. POWER stands for “The Portrayal of Women Athletes in Sports Media,” a collaborative effort by six organizations from six EU countries. Over 24 months, we aim to reshape how women athletes are represented in the media by promoting unbiased and inclusive narratives, empowering equity in representation, fostering lasting impact, and driving true change in the portrayal of women in sports. Our mission is rooted in fostering gender equality, combating stereotypes, and inspiring the next generation of athletes and media professionals to embrace diversity and fairness.

Objectives & Activities

Our objectives

  • Gather and analyze current data on the portrayal of women athletes across partner countries.
  • Develop tailored strategies and guidelines to ensure fair and non-stereotypical media representation of women athletes.
  • Train journalists, content creators, and sports communication staff to implement these guidelines effectively.
  • Raise awareness and challenge gender stereotypes in the sports industry.

Our activities

  • Research and Analysis: Comprehensive studies to understand media portrayals of women athletes in Greece, Spain, Bulgaria, Hungary, Portugal, and Italy.
  • Development of Guidelines and Strategies: Crafting actionable and culturally relevant strategies for equitable media representation.
  • Training Sessions: Interactive workshops for media professionals, journalism students, and sports organization staff.
  • Awareness Campaigns: Dynamic campaigns leveraging podcasts, social media, and ambassador programs to reach diverse audiences.

Results

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squash
live-sports
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Coming soon

This section will showcase the outcomes of our research, training sessions, and awareness campaigns, along with the impact we create in promoting gender equality in sports media.

News & Events

Project partners

Athens Network of Collaborating Experts (ANCE) – Greece (Coordinator)

A leader in combining sports with inclusion and sustainability, ANCE spearheads the POWER initiative.

ISIDEM – Istituto Italiano dei Media – Italy

A media research institute committed to monitoring and promoting diversity and pluralism in sports media.

Mundus Bulgaria – Bulgaria

Specializing in education through sports and fostering female leadership in sports management.

Unió de Federacions Esportives de Catalunya (UFEC) – Spain:

Advocating for gender equality in sports leadership, UFEC brings a wealth of experience in federated sports and social inclusion.

Sport Evolution Alliance (SEA) – Portugal:

Sport Evolution Alliance (SEA) leverages European grants to drive innovative, inclusive solutions in sport, health, and education, with a focus on sports and specificly gender equity.

Budapesti Egyesület a Nemzetközi Sportért – Hungary

Focused on promoting gender equality and female leadership in local and international sports.

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