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Welcome to the POWER Project, a pioneering initiative funded by the Erasmus+ SPORT Program. POWER stands for “The Portrayal of Women Athletes in Sports Media,” a collaborative effort by six organizations from six EU countries. Over 24 months, we aim to reshape how women athletes are represented in the media by promoting unbiased and inclusive narratives, empowering equity in representation, fostering lasting impact, and driving true change in the portrayal of women in sports. Our mission is rooted in fostering gender equality, combating stereotypes, and inspiring the next generation of athletes and media professionals to embrace diversity and fairness.
The first output of the POWER project is a comprehensive research report. The over 300-page long document contains six national research reports, which were subsequently consolidated in a cross-national report to offer a comprehensive overview of the representation of female athletes in the participating countries.
The second output of the POWER project is the strategy and guidelines. This document provides a base for implementation of policy recommendations, training programmes and awareness-raising campaigns to promote gender equity in sport and media throughout Europe.
The third output of the POWER project is a blended training program on the fair portrayal of women athletes in sports media. Based on the findings of the research report and the guidance provided by the POWER Strategy and Guidelines, the modular training program provides professional and non-professional journalists and content creators with practical guidance, knowledge and tools for incorporating a gender-sensitive and unbiased approach into their daily work.
