THE PORTRAYAL OF WOMEN ATHLETES IN SPORTS MEDIA

About us

Welcome to the POWER Project, a pioneering initiative funded by the Erasmus+ SPORT Program. POWER stands for “The Portrayal of Women Athletes in Sports Media,” a collaborative effort by six organizations from six EU countries. Over 24 months, we aim to reshape how women athletes are represented in the media by promoting unbiased and inclusive narratives, empowering equity in representation, fostering lasting impact, and driving true change in the portrayal of women in sports. Our mission is rooted in fostering gender equality, combating stereotypes, and inspiring the next generation of athletes and media professionals to embrace diversity and fairness.

Objectives & Activities

Our objectives

Gather and analyze current data on the portrayal of women athletes across partner countries.
Develop tailored strategies and guidelines to ensure fair and non-stereotypical media representation of women athletes.
Train journalists, content creators, and sports communication staff to implement these guidelines effectively.
Raise awareness and challenge gender stereotypes in the sports industry.

Our activities

Research and Analysis: Comprehensive studies to understand media portrayals of women athletes in Greece, Spain, Bulgaria, Hungary, Portugal, and Italy.
Development of Guidelines and Strategies: Crafting actionable and culturally relevant strategies for equitable media representation.
Training Sessions: Interactive workshops for media professionals, journalism students, and sports organization staff.
Awareness Campaigns: Dynamic campaigns leveraging podcasts, social media, and ambassador programs to reach diverse audiences.

Results

Deliverable D2.1 – Output 1: Research methodology, production of national reports and the EU report

The first output of the POWER project is a comprehensive research report. The over 300-page long document contains six national research reports, which were subsequently consolidated in a cross-national report to offer a comprehensive overview of the representation of female athletes in the participating countries.